A bit of history
In Italy, the seventies were a time of freedom, transgression and political struggles. There was an outbreak of creativity and a desire for progress at all costs. In this context, even the style of furniture changed remarkably, becoming simpler yet more functional. In 1968, Sante Vittorio Cester’s workshop was transformed into a modern furniture factory called Cesar Arredamenti, one of the first Italian companies to produce American-style kitchens, i.e. modular, versatile and dynamic, fitted kitchens. This is how “Classico ’70” was born, a model that combined traditional-style cabinets with modern household appliances. So, while in the USA they were perfecting the first mouse, Cesar’s factory engineers were improving the efficiency of the company’s production process which was increasingly more based on the interaction between skilled workers and technological equipment.
This decade brought an incredible economic boom with it. The first computers, the Commodore 64, appeared in homes and the furniture industry kept up with fashion in terms of looks and total freedom of expression. Vittorio Sante Cester’s children started to help him manage the company. Cesar evolved and offered models that allowed customers to express their individual styles: like Elsi, a kitchen that could be customised to a very high degree thanks to the possibility of changing the door panels, and Perla that offered the freedom of combining various colours and adding open compartments to arrangements.
From this time onwards, one of the main values of Cesar’s kitchen became product customisation.
The Berlin Wall had just fallen, while one’s image became more and more important but was no longer intended as pure looks: an image now had to express one’s deep self through a personal style. Cesar was also in a turmoil, busy acknowledging its own style and managing the ensuing complexities. In 1995, the business was finally handed down to the next generation: Gina, Dante ed Emanuele Cester took over the management of the company. They started to construct an overseas sales network, opening up to the French, Spanish and Greek markets. The Cesar range included more than 15 kitchen models while the Lucrezia model arrived in 1998, a line that multiplied customisation possibilities and offered more room for creative combinations. The creation of industrially-produced furniture that was custom made to the customer’s requirements became increasingly more important for the company.
The Millennium bug was no longer a scary prospect, the Euro was the new currency and Wikipedia, Facebook and YouTube became part of our lives. Cesar inaugurated its new production plant in 2002, extending its built-on surface from 10,000 to 20,000 square metres. New departments such as the Research & Development and Customer Service units became part of the company. The important collaboration with the architect Gian Vittorio Plazzogna began. A prestigious showroom was built in the company’s historical headquarters: all the quality of the Cesar collections in an array of models, finishes and designs, were presented in a an area of 1,500 m2. Fashion became more and more global and blended near and distance worlds in a simple yet stylish way. Coco, a kitchen with a linear design clad in balanced contrasting materials, followed by Giò, a model with a fresh, trendy language, open to various creative adventures, were born at Cesar’s. In 2006 the company’s whole range of kitchens was renewed in terms of modularity and was offered abroad in an even more powerful way: Cesar reached New York, Moscow and Istanbul. A daring choice was made in 2008: Elite, a classic and chic model dedicated mainly to the foreign market, was put into production.
Communication is global and integrated: the iPad revolutionises the use of multimedia contents and modifies web access habits while talent show formats are exported all over the world and TV and radio programmes increase their reliance on social network users. Based on a single concept, Cesar launches Kalea and Kora: two cutting-edge kitchens with cabinets that can be put together like a puzzle. Cesar’s contract division becomes better organised to meet the requirements of the new, international markets, offering 360° project management from the sales development phase to the technical one, from product industrialisation to installation. C_Day is launched on the market: it is Cesar’s first furniture system for the living room, featuring great freedom of arrangements and crisp, graphical lines that create arrangements that boast timeless aesthetic harmony.
Today, Cesar is an internationally-renowned company that continues to perform its ongoing research and innovation activities driven by a passion for offering functional, innovative and unquestionably Italian furniture to homes all over the world.
The story goes on…..